consume japan

Conference Program
Day 1 
Venue: Escaler Hall, SEC Building

8:00 Registration

9:00 Opening Remarks

9:30-12:00 Session1: Constructing and Deconstructing Japanese Food

Katarzyna Cwiertka, Leiden University
“Foreign Food and the Making of Japanese Cuisine”

Stephanie Assman, Akita University
“Back to the Roots: Reviving Local Food Production in a Global Food Paradise”
Hendrik Meyer-Ohle, National University of
Singapore
“Fresh and Fast: Retailing Food in Contemporary Japan”
12:00-1:00 Lunch

1:00-3:00 Session 2: Japanese Food in Globalization

James Farrer, Sophia University
"Examining Japan's Culinary Soft Power Policies"

Kazuoki Ono, Agricultural Journalist
“Current Issues on Agriculture and Food in Japan”
3:00-3:45 Coffee Break

3:45-5:00 Tea Ceremony, Enshu School of Tea

Free reading of Japanese comic books on food at the Rizal Library Annex

5:00 Closing





Day 2 
Venue: Faura AVR, Faura Hall

8:00 Registration

9:00-10:30 Session 3: Japanese Food in Cross-Cultural Encounters

Johanna Zulueta, Hitotsubashi University
“From Beni Imo to Blue Seal: the AmericanOccupation, Identity and Food in Okinawa’s Post-War Imaginary”

Arnel Joven, University of the Philippines
“Food and Wellness under Duress: Negotiations and Adaptations in Nutrition and Health in Greater Manila during the Japanese Occupation Period”

Randy Nobleza, Marinduque State College
“Indy Test Japan: Explorations of Social and Cultural Dimensions of Soba, Sushi and Glutinous Rice in the Philippines and Japan”

10:30-10:45 Coffee Break

10:45-12:15 Session 4: Representation of Japanese Food as Identity
Mizchelle Agcaoilli, University of the Philippines
“Food, Modernity and the Japanese Identity in the J-Drama ‘Osen’: a Textual Analysis”

Francesca Ventura, Ateneo de Manila University
“Consumption and Reproduction of Regionalism in Japan: Twenty Local Flavors of Kit-Kat ‘Go-tochi Omiyage’ Series”

Tomomi Hori, Waseda University
“What is the ‘Exotic’ Food for ‘Me’?: Constructing a Procedure for Anthropological Research on Food in the Daily Life Context